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Enchanting the Tract Home for Sale Using Design Psychology
Are you selling your tract home? Home sellers marketing their property in development neighborhoods face tough competition. All the houses look alike. All the houses sell for similar prices. Market conditions -- whether it's a cool buyers' market or a hot sellers' market -- largely determine the sales price, purchase terms, and length of time to sell.
How can you make your home stand out from the crowd? How can you turn your property into a "hot" sale, even if the market's lukewarm?
Apply Design Psychology strategies to you stage your home for sale. These innovative methods go beyond the usual de-cluttering and de-personalizing advice. Here are three tips to help you sell your home for top dollar:
1. Magnetism. Because most buyers won't even get out of their car unless a home shows promise, create an exciting exterior that draws prospective buyers to your home. Enhance your walkway with enticing plants or light fixtures that clearly mark the path to the front door. White flowering annuals show up better during twilight when many home shoppers look and also look cooler during hot summer. Use color psychology to paint your front door or its framework a happy, enticing color, such as warm amber gold, copper verdigris, or snappy apple green.
2. Mystery. Most home shoppers only spend around four minutes looking at the typical house. Enchant with mystery as soon as the prospective buyers enter your home. Make the shopper take a second look by using Design Psychology lighting tricks. Place a palm tree so that it partially blocks the view of the hallway. Uplight the palm tree with a canister light that casts captivating shadows on the walls and ceiling.
3. Memory. Home buyers look at many houses one right after the other. Your objective, to get the buyers to remember your home above all others and to pay you top dollar, gets help from Design Psychology. Think about your buyers' dream home; they want a lifestyle change --not just a house. Make your buyers believe that if they choose your home, they will have the privilege and right to take a nap in that "gorgeous garden hammock," read an escape book in the private reading nook, or entertain in high style in the elegant living room.
Turn heads with your enchanted home. Turn shoppers into buyers. Turn your typical tract home into a buyers' dream home using Design Psychology home staging methods that create a lifestyle delight.
Copyright (c) 2005 Jeanette J. Fisher All Rights Reserved.
About the author:
Jeanette Fisher, author of Joy to the Home, Sell Your Home for Top Dollar--FAST, and Home Staging for Top-Dollar Sales, teaches Design Psychology college courses and professional real estate investing seminars. For home selling tips see http://www.sellfast.infoFor Design Psychology information see http://www.designpsych.com
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